The US-based Coinbase cryptocurrency exchange is one of the world’s leading crypto trading platforms, and now Coinbase ads got back on Google to reach millions of prospects.
Earlier this year, Google elaborated a new policy regarding crypto-related ads, including ICO, cryptocurrency exchange platforms, cryptocurrency wallets, and so on. The new regulations became active since June 2018.
Our policies are designed to give users information to weigh the costs associated with financial products and services and to protect users from harmful or deceitful practices. For the purposes of this policy, we consider financial products and services to be those related to the management or investment of money and cryptocurrencies, including personalized advice.
However, only those cryptocurrency companies that are registered and licensed by the financial authorities of the country the firms are based in. Also, besides this mandatory requirement, crypto-related ads must comply with Google Ads policies and rules.
Coinbase ads got back on Google to reach millions of prospects
Coinbase met all the requirements imposed by Google and Google Ads regarding cryptocurrency-related advertisements on its network. Therefore, Coinbase ads got back on Google and can reach millions, or even billions, of potential customers.
Google’s Director of Sustainable Ads, Scott Spencer, stated that the world’s biggest search engine decided to be stricter regarding cryptocurrency ads because the future of these digital assets is not known, so they opted for a cautious approach regarding cryptos.
Google’s decision to permit Coinbase cryptocurrency exchange ads came after Facebook, which also banned crypto-related ads earlier this year, allowed Coinbase ads, too.
According to some cryptocurrency enthusiasts and market experts, the restoration of Coinbase ads would mean that the US-based cryptocurrency exchange would reach millions, even billions, of prospects, a fact which could double the exposure of cryptocurrencies.
Also, the Google’s decision was welcomed on Reddit by the majority of cryptocurrency enthusiasts.