Navin Gupta, Ripple’s managing director of South Asia, the Middle East and North Africa shows a really bold approach with the end goal of revolutionizing the world of finance.
At the BlockOn conference in Bahrain, he discussed the main reasons for which Ripple is now focused mostly on cross-border payments.
Revolutionizing the universe of remittance
Gupta said that the company behind the digital asset XRP is not an ordinary one and they don’t want to make only a small difference in the industry.
They’re in the big league and Ripple’s plan is to completely revolutionize the universe of remittance.
According to Gupta, Ripple is here to “make a dent in the universe.” He continued and explained that either they can change the remittance universe the way value gets transferred across the world between people and institutions, “or we just fade away,” he said.
Gupta said that “That’s the reason six years ago we were born with a mission of moving money, like information moves today, right? And we are making it possible, working with the existing ecosystem. So I think this is a key differentiator about Ripple.”
He also explained that for starters, Ripple wants to solve all the stringent cross-border remittance-related issues and after that, they will start focusing on other topics as well such as trade finance, securities settlements and more.
He concluded by saying “So we are like Google is for search, Ripple is for remittances. And that’s what we are going to do. We’re going to do it right, and we are not going to rest until we earn your respect and your business.”
Interest in XRP keeps rising
In other news, the interest in the world’s largest crypto by market cap keeps rising, but so is the interest in XRP.
According to the latest data from Google Trends, the question “What is Bitcoin?” seems to top the charts in the “What is…” category in the US and the UK as well.
More than that, the interest in crypto doesn’t even end here. “How to Buy Ripple?” is the fourth most search phrase in the “How to…” category in the US.